Path to Purchase - AR Experience - Artivive
In this project for DMA Solutions I worked on, we were tasked to create an augmented reality experience to explore how this new emerging technology could be used to impact consumers faster and more efficiently. This experience will take the viewer through the journey of a customer, Ben Lim, showing how his relationship with Ocean Mist grew and developed over time.
To experience this you must download the ARTIVIVE app.
I have also created an AR filter to be used on Facebook or Instagram.
When the poster is scanned with the Artivive app, this AR experience begins!
(Continued)
SCAN THIS with Artivive! (This is the path to purchase that Ben, the consumer, will go through.)
(Left) This is the storyboard I created in Procreate, which I then imported into an app called "Storyboard Animator". This allowed me to set a time for each frame and then export the image sequence into a video.
This is what appears after the poster has been scanned with the Artivive app. Then the experience will begin and as long as the poster is in view, you can move the camera and the poster.
For this book animation, I used 3D layers and animated them from scratch. I then added their actual eBook cover and added this composition to the Path to Purchase animation.
Color variations for the piece that moves on the board. The yellow/orange figure one since it was easier to see and worked better with the blue background.
Some of the After Effects layers properly named and colored for a more organized workflow.
Made with SparkAR. I placed each artichoke and made slight color variations for them. When the user opens their mouth, it makes artichokes start falling inside the basket.
This is how it looks behind the scenes in the editor from a diagonal view. As you can see in the previous video, the basket is placed correctly on the head but unless your looking at it straight on in the editor, this happens.
SparkAR Patch Editor screenshot of how I made the artichoke basket AR Filter.